In order to communicate the launch of My Heartbeats App, we created a special print ad in magazines where people could actually test the mechanics of the upcoming mobile app. By using a special sensor and an integrated circuit placed between two consecutive pages, we managed to recreate this very personal and unique interaction. When pushing the two buttons on the bottom of the page, the sensor recorded your own heartbeat and a small speaker would play the actual sound of your heart at that moment.
Creative Director: Vasile Alboiu
Group Creative Director: Alin Marghidanu
Copywriter: Alin Marghidanu, Miruna Dumitrescu
Art Director: Vasile Alboiu
